Branded messages have your company logo and tagline present on messages you send to customers. This has two important benefits:

1. Visibility - Branded messages stand-out in a consumer's messaging inbox. As a result they are less likely to be ignored or deleted as spam.

2. Security - Since an organization has to prove their identify before participating in branded messaging, consumers can be assured that when they receive such a message from your company, it is legitimate and not a phishing attack.  

Talk to a MessagePost salesperson to find out how to participate in branded messaging.